Monday 7 March 2016

Magazine research:VOGUE


The first issue of vogue came out in America 1892, Arthur Turnure founded vogue as a weekly news paper sponsored by Kristoffer Wright with the first published on December 17th 1892.
In 1909 became acquired by Conde Naste publishers. Vogue became thicker and its main focus was turned to us ladies, with the price raised as well.
1916 hit the selves of England, with it being a success 1920 the first issue of French vogue was released.

In 1932 American vogue for the first time ever had placed a colour photography on it's cover as before it was drawings for the front cover! But when it went to colour photography the worlds best photographers all contributed to the covers with the photographers being Irwin Penn & Guy Burden, Richard Avedon & Norman Parkison, Helmut Newton & Peter Lindberg.

With given a slight background of the first release of vogue and where I'm going to go into more detail with the British vogue our "fashion bible" with vogue today with editor in chief Alexandra Shulman taking the reins from Elizabeth Tilberis in 1992 since she has drawn in more than over a million readers and is know for her attempt to change the face of fashion with pushing designers to stop the "size zero" models, and getting such good feed back from women all over the world. As we should all feel beautiful no matter what size we are and I think this says a lot about the magazine not only do they want to deliver beautiful covers and articals on fashion but try and change the view of all sizes are beautiful and knock that "size zero" out the park because we are all beautiful and I think a lot of magazines still tend to stick to that whole skinny can only be fashionable and happy people like Alexandra are trying to change things, so go you alex!

Vogue's hair and make up on the covers always presents the elegant women to me always beautiful hair and make up nothing too wild or out their just enhancing the models natural beauty which im very found of at the moment as before this course I use to be more of an avante garden hair and make up girl! But being shown the techniques to apply a full face but in more of a natural form and not so heavy giving that " less is more " is one of my favourite make ups at the moment using a light foundation such as MAC face and body and if you want heavier you can build this! with a slight cream blush just gives such fresh skin! Im not saying vogue do this all the time but their make ups are more calm compared to other magazines as like the ones I've researched LOVE, I-D, DAZED & HUNGER.


WHAT ARE THEIR CHARACTERISTICS? STYLISH Vogue readers spend more on fashion each year than readers of Elle, Marie Claire, InStyle, Vanity Fair and Harper’s Bazaar

LUXURY CONSUMERS 93% of Vogue readers own designer fashion
94% own premium beauty
 INFLUENTIAL When Vogue readers last recommended a product to their friends, 54% of cases resulted in a purchase
 AVERAGE AGE Print: 35 years old Tablet: 37 years old Website: 28 years old



  • Fig 1 Shulman, A. (). Vogue. Available: https://s-media-cache-ak0.pinimg.com/236x/ed/bc/c7/edbcc707c1f3d1c1d36099717024f048.jpg. Last accessed 7th march 2016.
  • Fig 2 Shulman, A. (1950). Vogue. Available: https://dottytheresa.files.wordpress.com/2014/03/vogue-cover-june-1950.jpg. Last accessed 7th march 2016.
  • Information - Shulman, A. (). Vogue. Available: http://digital-assets.condenast.co.uk.s3.amazonaws.com/static/mediapack/vogue_media_pack_latest.pdf. Last accessed 7th march 2016.
  • Information - Shulman, A. (). Vogue. Available: https://en.wikipedia.org/wiki/Vogue_(British_magazine). Last accessed 7th march 2016.
  • Information - Shulman, A. (). Vogue. Available: https://www.condenast.ru/en/portfolio/magazines/vogue/history/. Last accessed 7th march 2016.

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