Magazine research: I-D

i-D is a well known magazine to us creative individuals and the magazine built its reputation on being a consistent source of inspiration in fashion culture. It started off with their main vision to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. Constantly reinventing itself, and with their website continues to encourage creativity which each magazine need to keep their website eye catching as soon the magazines will all be purchased on-line , with after more than 30 years, its editorial content still manages to surprise and inspire the nation with creative vision of front covers that pull us in!
My question was when researching this front cover and a lot of other people may question why do i-D always give the wink? and I'm about to answer why....

The ‘i-D’ is to represent a winking smiley face which often used by young people when texting. The cover models either wink or cover their right eye to depict the smiley. ‘I.D’ can also refer to identity which represents a young body trying to find their indemnity and means to find their inner identity within the magazine. 
The magazine front cover usually has a word on it do with youth, again appealing to a younger audience .

Their advertisement also reaches out to a younger audience with the magazine having a sound cloud, tumblr, you tube, Facebook, twitter and their on-line website giving the magazine so much advertisement over social media as today everyone hits the net instead of the shelf's!

• Fig 1 Jones T. (2004). I-D. Available: https://sites.create-cdn.net/siteimages/5/5/8/55872/15/8/3/1583178/313x400.jpg?1. Last accessed 6th march 2016.
• Fig 2  Jones T. (2012). I-D. Available: http://i.mdel.net/mdx/i/2012/03/318-COVERGuinevere.jpg. Last accessed 6th march 2016.
• Fig 3 Jones T. (2012). I-D. Available: http://fashionbombdaily.com/wp-content/uploads/2012/08/Twigs-by-Matthew-Stone-for-i-D-Magazine-320.jpg. Last accessed 6th march 2016.
• Fig 4 Jones T. (2015). I-D. Available: http://www.konbini.com/en/files/2015/04/stewartMIA_id_-787x1024-786x1024.jpg. Last accessed 6th march 2016.
• Information - Jones T. (). I-D. Available: https://prezi.com/hjs3c9gykp0p/i-d-magazine-audience-research/. Last accessed 6th march 2016.